How Brands Can Use Holiday Gamification to Spark Real Connection
Every year, the holiday season brings the same question for brands: “How do we show up meaningfully — without feeling like just another ad?” People are overwhelmed with campaigns in December. Discounts, giveaways, endless “Holiday Special” banners. Most brands try harder, but only a few connect deeper. And interestingly, the brands that do connect often […]
Octokit Takes First Place at GO-TO-MARKET ACCELERATION DAY 2024 Competition
On October 21, 2024, the GO-TO-MARKET ACCELERATION DAY 2024 event took place at the University of Economics and Finance, bringing together numerous startups from various fields. Among them, Octokit’s booth allowed visitors to directly experience its game creation tool without requiring programming skills. The “Sell It to Me in 5 Minutes” competition was the highlight […]
How to use gamification in marketing campaigns?
Gamification in marketing is the act of using interactive minigames with elements such as point scoring, challenging objectives, competing, leaderboard and rewards for marketing campaigns. Brands can implement gamification strategies for leveraging brand engagement, boosting sales and revenue, gaining positive brand’s impression, nurturing customers’ loyalty, collecting customers’ data and so on. But how can gamification […]
