{"id":3303,"date":"2026-10-06T08:49:03","date_gmt":"2026-10-06T08:49:03","guid":{"rendered":"https:\/\/blog.octokit.co\/?p=3303"},"modified":"2026-10-06T09:59:54","modified_gmt":"2026-10-06T09:59:54","slug":"ke-hoach-marketing-tet-2027-checklist-30-ngay-cho-marketer","status":"publish","type":"post","link":"https:\/\/blog.octokit.co\/vi\/ke-hoach-marketing-tet-2027-checklist-30-ngay-cho-marketer\/","title":{"rendered":"K\u1ebf ho\u1ea1ch marketing T\u1ebft 2027: Checklist 30 ng\u00e0y cho marketer"},"content":{"rendered":"

M\u00f9ng 1 T\u1ebft 2027 r\u01a1i v\u00e0o ng\u00e0y 6\/2. T\u00ednh ng\u01b0\u1ee3c l\u1ea1i, brief ph\u1ea3i ch\u1ed1t trong th\u00e1ng 11 v\u00e0 game ph\u1ea3i l\u00ean s\u00f3ng tr\u01b0\u1edbc gi\u1eefa th\u00e1ng 1.<\/span><\/p>\n

N\u1ebfu b\u1ea1n v\u1eabn \u0111ang “t\u00ednh sau”, \u0111\u00e2y l\u00e0 l\u00fac b\u1eaft tay v\u00e0o l\u00e0m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 k\u1ebf ho\u1ea1ch marketing T\u1ebft 2027 d\u1ea1ng checklist 30 ng\u00e0y, chia th\u00e0nh 4 tu\u1ea7n \u0111\u1ec3 b\u1ea1n l\u00e0m theo t\u1eebng b\u01b0\u1edbc.<\/span><\/p>\n

\"
K\u1ebf ho\u1ea1ch marketing T\u1ebft 2027 d\u1ea1ng checklist 30 ng\u00e0y, chia th\u00e0nh 4 tu\u1ea7n \u0111\u1ec3 b\u1ea1n l\u00e0m theo t\u1eebng b\u01b0\u1edbc.<\/figcaption><\/figure>\n

 <\/p>\n

V\u00ec sao ph\u1ea3i ch\u1ed1t s\u1edbm?<\/b><\/h2>\n

Cu\u1ed1i n\u0103m l\u00e0 l\u00fac m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng gi\u00e0nh m\u1ed9t th\u1ee9: s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3. Chi\u1ebfn d\u1ecbch ra mu\u1ed9n s\u1ebd ch\u00ecm gi\u1eefa bi\u1ec3n banner T\u1ebft, d\u00f9 \u00fd t\u01b0\u1edfng c\u00f3 hay \u0111\u1ebfn \u0111\u00e2u.<\/span><\/p>\n

M\u1ed9t chi\u1ebfn d\u1ecbch<\/span> gamification marketing<\/span><\/a> c\u1ea7n th\u00eam th\u1eddi gian \u0111\u1ec3 duy\u1ec7t, test v\u00e0 ch\u1ea1y qu\u1ea3ng b\u00e1. V\u00ec v\u1eady h\u00e3y nh\u00ecn v\u00e0o c\u00e1c m\u1ed1c sau:<\/span><\/p>\n

\u2022 Th\u00e1ng 11:<\/b> Ch\u1ed1t brief<\/span><\/p>\n

\u2022 Gi\u1eefa th\u00e1ng 12:<\/b> B\u1eaft \u0111\u1ea7u \u0111\u1ebfm 30 ng\u00e0y<\/span><\/p>\n

\u2022 Tr\u01b0\u1edbc gi\u1eefa th\u00e1ng 1:<\/b> Game l\u00ean s\u00f3ng<\/span><\/p>\n

\u2022 6\/2:<\/b> M\u00f9ng 1 T\u1ebft<\/span><\/p>\n

\"L\u00ean
L\u00ean s\u00f3ng s\u1edbm gi\u00fap b\u1ea1n c\u00f3 h\u01a1n 3 tu\u1ea7n \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ch\u01a1i v\u00e0 t\u1ed1i \u01b0u tr\u01b0\u1edbc khi T\u1ebft \u0111\u1ebfn.<\/figcaption><\/figure>\n

Checklist 30 ng\u00e0y<\/b><\/h2>\n

Tu\u1ea7n 1: Ch\u1ed1t m\u1ee5c ti\u00eau v\u00e0 KPI<\/b><\/h3>\n

\u2022 Ch\u1ecdn m\u1ed9t m\u1ee5c ti\u00eau ch\u00ednh: thu lead, t\u0103ng t\u01b0\u01a1ng t\u00e1c hay th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/span><\/p>\n

\u2022 G\u1eafn KPI c\u1ee5 th\u1ec3: s\u1ed1 l\u01b0\u1ee3t ch\u01a1i, s\u1ed1 lead x\u00e1c th\u1ef1c, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi ch\u01a1i quay l\u1ea1i.<\/span><\/p>\n

\u2022 Ch\u1ed1t ng\u00e2n s\u00e1ch qu\u00e0 t\u1eb7ng v\u00e0 ng\u00e2n s\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

\"M\u1ee5c
M\u1ee5c ti\u00eau r\u00f5 ngay t\u1eeb \u0111\u1ea7u gi\u00fap m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u1edf c\u00e1c tu\u1ea7n sau nhanh h\u01a1n.<\/figcaption><\/figure>\n

Tu\u1ea7n 2: Ch\u1ecdn \u00fd t\u01b0\u1edfng v\u00e0 k\u00eanh<\/b><\/h3>\n

\u2022 X\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng game c\u00f3 c\u1ed1t truy\u1ec7n g\u1eafn v\u1edbi T\u1ebft: nh\u00e2n v\u1eadt l\u00e0 ai, h\u00e0nh tr\u00ecnh ra sao, c\u00f3 nh\u1eefng c\u1ed9t m\u1ed1c n\u00e0o. Xem th\u00eam<\/span> c\u00e1ch thi\u1ebft k\u1ebf game c\u00f3 c\u1ed1t truy\u1ec7n<\/span><\/a>.<\/span><\/p>\n

\u2022 Ch\u1ecdn k\u00eanh n\u01a1i kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 m\u1eb7t: Facebook, Zalo, TikTok hay website.<\/span><\/p>\n

\u2022 Quy\u1ebft \u0111\u1ecbnh ph\u1ea7n th\u01b0\u1edfng v\u00e0 c\u00e1ch ng\u01b0\u1eddi ch\u01a1i nh\u1eadn qu\u00e0.<\/span><\/p>\n

\"H\u00e3y
H\u00e3y cho ng\u01b0\u1eddi ch\u01a1i m\u1ed9t th\u1eed th\u00e1ch c\u00f3 ph\u1ea7n th\u01b0\u1edfng<\/figcaption><\/figure>\n

\u27a4 <\/span>\u0110\u1eebng b\u1eaft ng\u01b0\u1eddi ch\u01a1i “\u0111i\u1ec1n form”. H\u00e3y cho h\u1ecd m\u1ed9t th\u1eed th\u00e1ch c\u00f3 ph\u1ea7n th\u01b0\u1edfng, v\u00ed d\u1ee5 “v\u01b0\u1ee3t 5 c\u1ed9t m\u1ed1c \u0111\u1ec3 m\u1edf kh\u00f3a qu\u00e0”.<\/b><\/p>\n

Tu\u1ea7n 3: S\u1ea3n xu\u1ea5t v\u00e0 test<\/b><\/h3>\n

\u0110\u00e2y l\u00e0 tu\u1ea7n d\u1ec5 tr\u1ec5 nh\u1ea5t, v\u00e0 c\u0169ng l\u00e0 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian nh\u1ea5t.<\/span><\/p>\n

\u2022 B\u1eaft \u0111\u1ea7u t\u1eeb<\/span> template game c\u00f3 s\u1eb5n c\u1ee7a Octokit<\/span><\/a> thay v\u00ec d\u1ef1ng t\u1eeb \u0111\u1ea7u.<\/span><\/p>\n

\u2022 D\u00f9ng OctoAI h\u1ed7 tr\u1ee3 d\u1ef1ng b\u1ea3n demo s\u1edbm \u0111\u1ec3 team v\u00e0 kh\u00e1ch h\u00e0ng duy\u1ec7t \u00fd t\u01b0\u1edfng. OctoAI ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 s\u00e1ng t\u1ea1o, c\u00f2n \u00fd t\u01b0\u1edfng v\u00e0 c\u00e2u chuy\u1ec7n v\u1eabn do b\u1ea1n quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n

\u2022 Th\u00eam checkpoint, trigger v\u00e0 NPC b\u1eb1ng<\/span> tr\u00ecnh ch\u1ec9nh s\u1eeda k\u00e9o th\u1ea3<\/span><\/a>.<\/span><\/p>\n

\u2022 Test tr\u00ean \u0111i\u1ec7n tho\u1ea1i v\u00e0 ki\u1ec3m tra lu\u1ed3ng nh\u1eadn qu\u00e0,<\/span> x\u00e1c th\u1ef1c OTP<\/span><\/a>.<\/span><\/p>\n

\"Demo
Demo s\u1edbm gi\u00fap b\u1ea1n nh\u1eadn ph\u1ea3n h\u1ed3i khi v\u1eabn c\u00f2n k\u1ecbp s\u1eeda.<\/figcaption><\/figure>\n

\u27a4 <\/span>Demo s\u1edbm gi\u00fap b\u1ea1n nh\u1eadn ph\u1ea3n h\u1ed3i khi v\u1eabn c\u00f2n k\u1ecbp s\u1eeda.<\/b><\/p>\n

Tu\u1ea7n 4: Ra m\u1eaft v\u00e0 theo d\u00f5i<\/b><\/h3>\n

\u2022 \u0110\u1eb7t th\u1eddi gian b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac chi\u1ebfn d\u1ecbch, sau \u0111\u00f3 publish game l\u00ean web, mobile v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

\u2022 D\u00f9ng “Khung gi\u1edd v\u00e0ng” v\u00e0 b\u1ea3ng \u0111\u1ebfm ng\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch.<\/span><\/p>\n

\u2022 Th\u00eam b\u1ea3ng x\u1ebfp h\u1ea1ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u1ea1nh tranh.<\/span><\/p>\n

\u2022 Theo d\u00f5i s\u1ed1 li\u1ec7u h\u1eb1ng ng\u00e0y v\u00e0 t\u1ed1i \u01b0u theo KPI \u0111\u00e3 \u0111\u1eb7t \u1edf tu\u1ea7n 1.<\/span><\/p>\n

\"Theo
Theo d\u00f5i s\u1ed1 li\u1ec7u h\u1eb1ng ng\u00e0y v\u00e0 t\u1ed1i \u01b0u theo KPI \u0111\u00e3 \u0111\u1eb7t \u1edf tu\u1ea7n 1.<\/figcaption><\/figure>\n

\u27a4 <\/span>Chi\u1ebfn d\u1ecbch kh\u00f4ng k\u1ebft th\u00fac khi game l\u00ean s\u00f3ng. Hai tu\u1ea7n \u0111\u1ea7u sau ra m\u1eaft l\u00e0 l\u00fac b\u1ea1n h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5t.<\/b><\/p>\n

K\u1ebft lu\u1eadn<\/b><\/h2>\n

V\u1edbi qu\u1ef9 th\u1eddi gian t\u1eeb th\u00e1ng 11 \u0111\u1ebfn M\u00f9ng 1 T\u1ebft, m\u1ed9t k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng quan tr\u1ecdng h\u01a1n m\u1ed9t ng\u00e2n s\u00e1ch l\u1edbn. Ch\u1ed1t m\u1ee5c ti\u00eau, ch\u1ecdn \u00fd t\u01b0\u1edfng, l\u00e0m demo s\u1edbm r\u1ed3i ra m\u1eaft \u0111\u00fang h\u1ea1n: \u0111\u00f3 l\u00e0 c\u1ea3 checklist.<\/span><\/p>\n

B\u1ea1n mu\u1ed1n xem nh\u1eefng chi\u1ebfn d\u1ecbch game \u0111\u00e3 tri\u1ec3n khai? H\u00e3y xem<\/span> portfolio Octokit<\/span><\/a>. C\u00f2n n\u1ebfu mu\u1ed1n b\u1eaft \u0111\u1ea7u ngay, h\u00e3y<\/span> th\u1eed template c\u1ee7a Octokit<\/span><\/a> c\u00f9ng OctoAI v\u00e0 c\u00f3 b\u1ea3n demo \u0111\u1ea7u ti\u00ean trong th\u1eddi gian ng\u1eafn.<\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00f9ng 1 T\u1ebft 2027 r\u01a1i v\u00e0o ng\u00e0y 6\/2. T\u00ednh ng\u01b0\u1ee3c l\u1ea1i, brief ph\u1ea3i ch\u1ed1t trong th\u00e1ng 11 v\u00e0 game ph\u1ea3i l\u00ean s\u00f3ng tr\u01b0\u1edbc gi\u1eefa th\u00e1ng 1. N\u1ebfu b\u1ea1n v\u1eabn \u0111ang “t\u00ednh sau”, \u0111\u00e2y l\u00e0 l\u00fac b\u1eaft tay v\u00e0o l\u00e0m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 k\u1ebf ho\u1ea1ch marketing T\u1ebft 2027 d\u1ea1ng checklist 30 ng\u00e0y, chia th\u00e0nh 4 tu\u1ea7n […]<\/p>\n","protected":false},"author":4,"featured_media":3304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,30,28],"tags":[],"all-feature-posts":[],"class_list":["post-3303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cac-san-pham","category-tiep-thi-am-hieu-cong-nghe","category-tin-tuc-nong"],"_links":{"self":[{"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/posts\/3303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/comments?post=3303"}],"version-history":[{"count":3,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/posts\/3303\/revisions"}],"predecessor-version":[{"id":3342,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/posts\/3303\/revisions\/3342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/media\/3304"}],"wp:attachment":[{"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/media?parent=3303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/categories?post=3303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/tags?post=3303"},{"taxonomy":"all-feature-posts","embeddable":true,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/all-feature-posts?post=3303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}