{"id":3476,"date":"2026-10-08T10:12:58","date_gmt":"2026-10-08T10:12:58","guid":{"rendered":"https:\/\/blog.octokit.co\/?p=3476"},"modified":"2026-10-08T10:12:58","modified_gmt":"2026-10-08T10:12:58","slug":"ngan-sach-marketing-tet-chia-the-nao-cho-dang-tien","status":"publish","type":"post","link":"https:\/\/blog.octokit.co\/vi\/ngan-sach-marketing-tet-chia-the-nao-cho-dang-tien\/","title":{"rendered":"Ng\u00e2n s\u00e1ch marketing T\u1ebft: Chia th\u1ebf n\u00e0o cho \u0111\u00e1ng ti\u1ec1n?"},"content":{"rendered":"

Ng\u00e2n s\u00e1ch T\u1ebft nghe th\u00ec l\u1edbn, nh\u01b0ng tr\u1eeb media v\u00e0 s\u1ea3n xu\u1ea5t r\u1ed3i c\u00f2n bao nhi\u00eau cho \u00fd t\u01b0\u1edfng?<\/p>\n

Ph\u1ea7n l\u1edbn ng\u00e2n s\u00e1ch cu\u1ed1i n\u0103m b\u1ecb “\u0103n” b\u1edfi nh\u1eefng kho\u1ea3n b\u1eaft bu\u1ed9c: mua media, s\u1ea3n xu\u1ea5t n\u1ed9i dung, qu\u00e0 t\u1eb7ng. \u0110\u1ebfn l\u00fac c\u1ea7n \u0111\u1ea7u t\u01b0 cho \u00fd t\u01b0\u1edfng, qu\u1ef9 \u0111\u00e3 g\u1ea7n c\u1ea1n. B\u00e0i n\u00e0y gi\u00fap b\u1ea1n chia ng\u00e2n s\u00e1ch marketing T\u1ebft theo th\u1ee9 t\u1ef1 \u01b0u ti\u00ean, v\u00e0 ch\u1ec9 ra nh\u1eefng kho\u1ea3n chi \u1ea9n th\u01b0\u1eddng b\u1ecb b\u1ecf s\u00f3t, nh\u1ea5t l\u00e0 khi thu\u00ea l\u00e0m game.<\/p>\n

\"Ng\u00e2n
Ng\u00e2n s\u00e1ch marketing T\u1ebft: Chia th\u1ebf n\u00e0o cho \u0111\u00e1ng ti\u1ec1n?<\/figcaption><\/figure>\n

Nguy\u00ean t\u1eafc chia ng\u00e2n s\u00e1ch: \u00fd t\u01b0\u1edfng \u0111i tr\u01b0\u1edbc<\/h3>\n

Tr\u01b0\u1edbc khi chia ti\u1ec1n, h\u00e3y ch\u1ed1t m\u1ee5c ti\u00eau v\u00e0 KPI. M\u1ed9t chi\u1ebfn d\u1ecbch thu lead c\u1ea7n c\u01a1 c\u1ea5u chi kh\u00e1c v\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch t\u0103ng nh\u1eadn di\u1ec7n. N\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 k\u1ebf ho\u1ea1ch, xem tr\u01b0\u1edbc checklist 30 ng\u00e0y cho k\u1ebf ho\u1ea1ch marketing T\u1ebft 2027<\/a>.<\/p>\n

\"Tr\u01b0\u1edbc
Tr\u01b0\u1edbc khi chia ti\u1ec1n, h\u00e3y ch\u1ed1t m\u1ee5c ti\u00eau v\u00e0 KPI.<\/figcaption><\/figure>\n

H\u00e3y nh\u1edb m\u1ed9t \u0111i\u1ec1u: media ch\u1ec9 khu\u1ebfch \u0111\u1ea1i th\u1ee9 b\u1ea1n c\u00f3. \u00dd t\u01b0\u1edfng y\u1ebfu th\u00ec chi th\u00eam media c\u0169ng ch\u1ec9 mua \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t xem nhanh qu\u00ean.<\/p>\n

\"\u0110\u1eebng
\u0110\u1eebng chia ti\u1ec1n tr\u01b0\u1edbc khi bi\u1ebft chi\u1ebfn d\u1ecbch c\u1ea7n \u0111\u1ea1t \u0111i\u1ec1u g\u00ec.<\/figcaption><\/figure>\n

B\u1ea3ng chia ng\u00e2n s\u00e1ch m\u1eabu (minh h\u1ecda)<\/h3>\n

B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 minh h\u1ecda \u0111\u1ec3 b\u1ea1n h\u00ecnh dung c\u00e1ch ph\u00e2n b\u1ed5, kh\u00f4ng ph\u1ea3i benchmark ng\u00e0nh. H\u00e3y \u0111i\u1ec1u ch\u1ec9nh theo m\u1ee5c ti\u00eau v\u00e0 quy m\u00f4 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n\n\n\n\n\n\n
H\u1ea1ng m\u1ee5c<\/strong><\/td>\nT\u1ef7 l\u1ec7 minh h\u1ecda<\/strong><\/td>\nGhi ch\u00fa<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Media \/ ch\u1ea1y qu\u1ea3ng c\u00e1o<\/b><\/span><\/td>\n35-40%<\/span><\/td>\nKhu\u1ebfch \u0111\u1ea1i chi\u1ebfn d\u1ecbch<\/span><\/td>\n<\/tr>\n
\u00dd t\u01b0\u1edfng v\u00e0 s\u1ea3n xu\u1ea5t tr\u1ea3i nghi\u1ec7m<\/b><\/span><\/td>\n25-30%<\/span><\/td>\nGame, n\u1ed9i dung, thi\u1ebft k\u1ebf<\/span><\/td>\n<\/tr>\n
Qu\u00e0 t\u1eb7ng v\u00e0 ph\u1ea7n th\u01b0\u1edfng<\/b><\/span><\/td>\n15-20%<\/span><\/td>\nVoucher, qu\u00e0 v\u1eadt l\u00fd, qu\u00e0 s\u1ed1<\/span><\/td>\n<\/tr>\n
V\u1eadn h\u00e0nh v\u00e0 \u0111o l\u01b0\u1eddng<\/b><\/span><\/td>\n5-10%<\/span><\/td>\nTheo d\u00f5i, ch\u0103m s\u00f3c lead<\/span><\/td>\n<\/tr>\n
D\u1ef1 ph\u00f2ng<\/b><\/span><\/td>\n5-10%<\/span><\/td>\nS\u1eeda \u0111\u1ed5i ph\u00fat ch\u00f3t<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u27a4 Gi\u1eef ri\u00eang m\u1ed9t kho\u1ea3n cho \u00fd t\u01b0\u1edfng v\u00e0 d\u1ef1 ph\u00f2ng, v\u00ec \u0111\u00e2y l\u00e0 hai kho\u1ea3n d\u1ec5 b\u1ecb c\u1eaft \u0111\u1ea7u ti\u00ean khi ng\u00e2n s\u00e1ch c\u0103ng.<\/i><\/p>\n

\"Gi\u1eef
Gi\u1eef ri\u00eang m\u1ed9t kho\u1ea3n cho \u00fd t\u01b0\u1edfng v\u00e0 d\u1ef1 ph\u00f2ng, v\u00ec \u0111\u00e2y l\u00e0 hai kho\u1ea3n d\u1ec5 b\u1ecb c\u1eaft \u0111\u1ea7u ti\u00ean khi ng\u00e2n s\u00e1ch c\u0103ng.<\/figcaption><\/figure>\n

Chi ph\u00ed \u1ea9n khi thu\u00ea l\u00e0m game<\/h3>\n

Khi thu\u00ea \u0111\u1ed1i t\u00e1c d\u1ef1ng game ri\u00eang, b\u00e1o gi\u00e1 ban \u0111\u1ea7u th\u01b0\u1eddng ch\u1ec9 l\u00e0 ph\u1ea7n n\u1ed5i. Nh\u1eefng kho\u1ea3n d\u1ec5 ph\u00e1t sinh g\u1ed3m:<\/p>\n

\u2022 Ch\u1ec9nh s\u1eeda nhi\u1ec1u v\u00f2ng:<\/b> m\u1ed7i l\u1ea7n \u0111\u1ed5i nh\u00e2n v\u1eadt, m\u00e0n ch\u01a1i hay ph\u1ea7n th\u01b0\u1edfng \u0111\u1ec1u c\u00f3 th\u1ec3 b\u1ecb t\u00ednh th\u00eam.<\/p>\n

\u2022 H\u1ea1 t\u1ea7ng v\u00e0 v\u1eadn h\u00e0nh:<\/b> l\u01b0u tr\u1eef, x\u1eed l\u00fd l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ed9t bi\u1ebfn, h\u1ec7 th\u1ed1ng ph\u00e1t qu\u00e0.<\/p>\n

\u2022 Thu lead v\u00e0 x\u00e1c th\u1ef1c:<\/b> ph\u1ea7n OTP, g\u1eedi th\u00f4ng tin nh\u1eadn th\u01b0\u1edfng th\u01b0\u1eddng l\u00e0 h\u1ea1ng m\u1ee5c ri\u00eang.<\/p>\n

\u2022 Th\u1eddi gian ch\u1edd:<\/b> l\u00e0m l\u00e2u th\u00ec ph\u1ea3i ch\u1ea1y media mu\u1ed9n, ho\u1eb7c tr\u1ea3 th\u00eam ph\u00ed g\u1ea5p.<\/p>\n

\u2022 Ph\u1ee5 thu\u1ed9c v\u00e0o b\u00ean l\u00e0m:<\/b> mu\u1ed1n \u0111\u1ed5i n\u1ed9i dung gi\u1eefa chi\u1ebfn d\u1ecbch l\u1ea1i ph\u1ea3i quay v\u1ec1 \u0111\u1ed9i dev.<\/p>\n

\"\"<\/p>\n

\u27a4 So s\u00e1nh b\u00e1o gi\u00e1 c\u1ea7n so c\u1ea3 nh\u1eefng kho\u1ea3n n\u00e0y, kh\u00f4ng ch\u1ec9 so con s\u1ed1 tr\u00ean trang \u0111\u1ea7u ti\u00ean.<\/i><\/p>\n

So s\u00e1nh v\u1edbi l\u00e0m game no-code<\/h3>\n

V\u1edbi n\u1ec1n t\u1ea3ng no-code, nhi\u1ec1u kho\u1ea3n tr\u00ean \u0111\u01b0\u1ee3c gom s\u1eb5n. B\u1ea1n b\u1eaft \u0111\u1ea7u t\u1eeb template game c\u00f3 s\u1eb5n c\u1ee7a Octokit, t\u00f9y ch\u1ec9nh b\u1eb1ng tr\u00ecnh ch\u1ec9nh s\u1eeda k\u00e9o th\u1ea3<\/a> v\u00e0 ch\u1ee7 \u0111\u1ed9ng s\u1eeda n\u1ed9i dung b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. C\u00e1c ph\u1ea7n nh\u01b0 ph\u00e1t qu\u00e0, OTP v\u00e0 l\u1ecbch chi\u1ebfn d\u1ecbch \u0111\u00e3 n\u1eb1m trong h\u1ec7 th\u1ed1ng, xem th\u00eam c\u00e1ch tri\u1ec3n khai game marketing trong v\u00e0i ph\u00fat<\/a>.<\/p>\n

\"\"<\/p>\n

\n

S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 c\u00e1ch chi:<\/h4>\n\n\n\n\n\n\n\n\n
Ti\u00eau ch\u00ed<\/strong><\/td>\nThu\u00ea l\u00e0m game ri\u00eang<\/strong><\/td>\nL\u00e0m no-code<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Ch\u1ec9nh s\u1eeda<\/b><\/span><\/td>\nQua \u0111\u1ed9i dev, m\u1ea5t th\u1eddi gian<\/span><\/td>\nT\u1ef1 ch\u1ec9nh b\u1eb1ng Editor<\/span><\/td>\n<\/tr>\n
Th\u1eddi gian ra b\u1ea3n ch\u01a1i \u0111\u01b0\u1ee3c<\/b><\/span><\/td>\nTh\u01b0\u1eddng t\u00ednh b\u1eb1ng tu\u1ea7n<\/span><\/td>\nC\u00f3 th\u1ec3 trong v\u00e0i gi\u1edd \u0111\u1ebfn v\u00e0i ng\u00e0y<\/span><\/td>\n<\/tr>\n
H\u1ec7 th\u1ed1ng ph\u00e1t qu\u00e0, OTP<\/b><\/span><\/td>\nTh\u01b0\u1eddng l\u00e0 h\u1ea1ng m\u1ee5c ri\u00eang<\/span><\/td>\nC\u00f3 s\u1eb5n trong h\u1ec7 th\u1ed1ng<\/span><\/td>\n<\/tr>\n
T\u1ef1 th\u1eed nhi\u1ec1u \u00fd t\u01b0\u1edfng<\/b><\/span><\/td>\nT\u1ed1n k\u00e9m<\/span><\/td>\nD\u1ec5, chi ph\u00ed th\u1ea5p<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"\"<\/p>\n

N\u1ebfu mu\u1ed1n c\u00f3 b\u1ea3n demo nhanh h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng AI t\u1ea1o minigame<\/a> \u0111\u1ec3 d\u1ef1ng khung r\u1ed3i tinh ch\u1ec9nh. Th\u1eddi gian v\u00e0 ti\u1ec1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c n\u00ean chuy\u1ec3n sang ph\u1ea7n quan tr\u1ecdng h\u01a1n: ph\u1ea7n th\u01b0\u1edfng, b\u1eb1ng h\u1ec7 th\u1ed1ng reward management<\/a>, v\u00e0 qu\u1ea3ng b\u00e1.<\/p>\n

https:\/\/blog.octokit.co\/wp-content\/uploads\/2026\/10\/1-1.mp4<\/a><\/video><\/div>\n

\u27a4 L\u00e0m no-code kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 r\u1ebb b\u1eb1ng m\u1ecdi gi\u00e1. N\u00f3 gi\u00fap b\u1ea1n d\u1ed3n ng\u00e2n s\u00e1ch v\u00e0o \u00fd t\u01b0\u1edfng v\u00e0 ph\u1ea7n th\u01b0\u1edfng thay v\u00ec ph\u00ed ph\u00e1t sinh.<\/i><\/p>\n

K\u1ebft lu\u1eadn<\/h3>\n

Chia ng\u00e2n s\u00e1ch T\u1ebft \u0111\u00e1ng ti\u1ec1n ngh\u0129a l\u00e0 b\u1ea3o v\u1ec7 kho\u1ea3n d\u00e0nh cho \u00fd t\u01b0\u1edfng, nh\u00ecn r\u00f5 chi ph\u00ed \u1ea9n v\u00e0 ch\u1ecdn c\u00e1ch s\u1ea3n xu\u1ea5t cho ph\u00e9p b\u1ea1n th\u1eed nhi\u1ec1u, s\u1eeda nhanh. H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ee5c ti\u00eau, d\u00f9ng b\u1ea3ng m\u1eabu tr\u00ean l\u00e0m \u0111i\u1ec3m xu\u1ea5t ph\u00e1t r\u1ed3i \u0111i\u1ec1u ch\u1ec9nh theo th\u1ef1c t\u1ebf.<\/p>\n

Mu\u1ed1n xem nh\u1eefng game \u0111\u00e3 tri\u1ec3n khai? H\u00e3y xem portfolio Octokit<\/a>. Ho\u1eb7c th\u1eed ngay v\u1edbi template v\u00e0 Editor<\/a> c\u1ee7a Octokit \u0111\u1ec3 c\u00f3 b\u1ea3n demo \u0111\u1ea7u ti\u00ean tr\u01b0\u1edbc khi ch\u1ed1t ng\u00e2n s\u00e1ch.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e2n s\u00e1ch T\u1ebft nghe th\u00ec l\u1edbn, nh\u01b0ng tr\u1eeb media v\u00e0 s\u1ea3n xu\u1ea5t r\u1ed3i c\u00f2n bao nhi\u00eau cho \u00fd t\u01b0\u1edfng? Ph\u1ea7n l\u1edbn ng\u00e2n s\u00e1ch cu\u1ed1i n\u0103m b\u1ecb “\u0103n” b\u1edfi nh\u1eefng kho\u1ea3n b\u1eaft bu\u1ed9c: mua media, s\u1ea3n xu\u1ea5t n\u1ed9i dung, qu\u00e0 t\u1eb7ng. \u0110\u1ebfn l\u00fac c\u1ea7n \u0111\u1ea7u t\u01b0 cho \u00fd t\u01b0\u1edfng, qu\u1ef9 \u0111\u00e3 g\u1ea7n c\u1ea1n. B\u00e0i n\u00e0y gi\u00fap […]<\/p>\n","protected":false},"author":4,"featured_media":3477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,30,28],"tags":[],"all-feature-posts":[],"class_list":["post-3476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cac-san-pham","category-tiep-thi-am-hieu-cong-nghe","category-tin-tuc-nong"],"_links":{"self":[{"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/posts\/3476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/comments?post=3476"}],"version-history":[{"count":1,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/posts\/3476\/revisions"}],"predecessor-version":[{"id":3487,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/posts\/3476\/revisions\/3487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/media\/3477"}],"wp:attachment":[{"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/media?parent=3476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/categories?post=3476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/tags?post=3476"},{"taxonomy":"all-feature-posts","embeddable":true,"href":"https:\/\/blog.octokit.co\/vi\/wp-json\/wp\/v2\/all-feature-posts?post=3476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}