{"id":3488,"date":"2026-10-08T10:49:38","date_gmt":"2026-10-08T10:49:38","guid":{"rendered":"https:\/\/blog.octokit.co\/?p=3488"},"modified":"2026-10-09T02:32:38","modified_gmt":"2026-10-09T02:32:38","slug":"brief-chien-dich-tet-cho-agency-mau-1-trang-dung-ngay","status":"publish","type":"post","link":"https:\/\/blog.octokit.co\/vi\/brief-chien-dich-tet-cho-agency-mau-1-trang-dung-ngay\/","title":{"rendered":"Brief chi\u1ebfn d\u1ecbch T\u1ebft cho agency: M\u1eabu 1 trang d\u00f9ng ngay"},"content":{"rendered":"

Brief T\u1ebft 12 trang th\u01b0\u1eddng ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u1ecdc 2 trang. \u0110\u00e2y l\u00e0 b\u1ea3n 1 trang m\u00e0 agency v\u00e0 client \u0111\u1ec1u \u0111\u1ecdc h\u1ebft.<\/p>\n

M\u00f9ng 1 T\u1ebft 2027 r\u01a1i v\u00e0o ng\u00e0y 6\/2, n\u00ean brief ph\u1ea3i ch\u1ed1t trong th\u00e1ng 11. M\u1ed9t brief chi\u1ebfn d\u1ecbch T\u1ebft ng\u1eafn g\u1ecdn gi\u00fap hai b\u00ean hi\u1ec3u c\u00f9ng m\u1ed9t \u0111i\u1ec1u ngay t\u1eeb \u0111\u1ea7u, \u00edt ph\u1ea3i s\u1eeda v\u1ec1 sau. \u0110\u00e2y l\u00e0 m\u1eabu 1 trang v\u1edbi 6 \u00f4 c\u1ea7n \u0111i\u1ec1n. N\u1ebfu ch\u01b0a c\u00f3 l\u1ecbch l\u00e0m vi\u1ec7c, h\u00e3y xem checklist 30 ng\u00e0y cho k\u1ebf ho\u1ea1ch marketing T\u1ebft 2027<\/a>.<\/p>\n

\"\"<\/p>\n

6 \u00f4 c\u1ea7n \u0111i\u1ec1n<\/h3>\n
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  1. \n

    M\u1ee5c ti\u00eau v\u00e0 KPI:<\/b> Ch\u1ecdn m\u1ed9t m\u1ee5c ti\u00eau ch\u00ednh (thu lead, t\u0103ng t\u01b0\u01a1ng t\u00e1c ho\u1eb7c th\u00fac \u0111\u1ea9y doanh s\u1ed1) v\u00e0 g\u1eafn con s\u1ed1 c\u1ee5 th\u1ec3.<\/p>\n<\/li>\n<\/ol>\n

    \"Ch\u1ecdn
    Ch\u1ecdn m\u1ed9t m\u1ee5c ti\u00eau ch\u00ednh (thu lead, t\u0103ng t\u01b0\u01a1ng t\u00e1c ho\u1eb7c th\u00fac \u0111\u1ea9y doanh s\u1ed1) v\u00e0 g\u1eafn con s\u1ed1 c\u1ee5 th\u1ec3.<\/figcaption><\/figure>\n
      \n
    1. \n

      Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 insight:<\/b> H\u1ecd l\u00e0 ai, d\u1ecbp T\u1ebft h\u1ecd l\u00e0m g\u00ec, \u0111i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd b\u1ea5m v\u00e0o? Vi\u1ebft m\u1ed9t c\u00e2u insight, kh\u00f4ng vi\u1ebft c\u1ea3 \u0111o\u1ea1n nh\u00e2n kh\u1ea9u h\u1ecdc.<\/p>\n<\/li>\n

    2. \n

      Th\u00f4ng \u0111i\u1ec7p ch\u00ednh:<\/b> M\u1ed9t c\u00e2u duy nh\u1ea5t. N\u1ebfu c\u1ea7n hai c\u00e2u, b\u1ea1n ch\u01b0a ch\u1ed1t xong th\u00f4ng \u0111i\u1ec7p.<\/p>\n<\/li>\n

    3. \n

      K\u00eanh v\u00e0 th\u1eddi gian:<\/b> K\u00eanh n\u00e0o, ch\u1ea1y t\u1eeb ng\u00e0y n\u00e0o \u0111\u1ebfn ng\u00e0y n\u00e0o, m\u1ed1c duy\u1ec7t \u1edf \u0111\u00e2u.<\/p>\n<\/li>\n<\/ol>\n

      \"C\u1ea7n
      C\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 k\u00eanh n\u00e0o s\u1ebd ch\u1ea1y<\/figcaption><\/figure>\n
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      1. \n

        Ng\u00e2n s\u00e1ch v\u00e0 ph\u1ea7n th\u01b0\u1edfng:<\/b> T\u1ed5ng ng\u00e2n s\u00e1ch v\u00e0 ph\u1ea7n d\u00e0nh cho qu\u00e0 t\u1eb7ng. C\u1ea7n g\u1ee3i \u00fd c\u00e1ch chia? Xem b\u00e0i vi\u1ebft v\u1ec1 ng\u00e2n s\u00e1ch marketing T\u1ebft<\/a>.<\/p>\n<\/li>\n

      2. \n

        \u0110\u1ec1 xu\u1ea5t game:<\/b> H\u00e0nh \u0111\u1ed9ng c\u1ed1t l\u00f5i, nh\u00e2n v\u1eadt v\u00e0 ph\u1ea7n th\u01b0\u1edfng c\u1ee7a tr\u00f2 ch\u01a1i. \u0110\u00e2y l\u00e0 \u00f4 nhi\u1ec1u brief b\u1ecf s\u00f3t, d\u00f9 n\u00f3 quy\u1ebft \u0111\u1ecbnh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi ch\u01a1i.<\/p>\n<\/li>\n<\/ol>\n

        \"\"<\/p>\n

        \u27a4 M\u1ed7i \u00f4 ch\u1ec9 1-3 d\u00f2ng. N\u1ebfu m\u1ed9t \u00f4 d\u00e0i h\u01a1n, b\u1ea1n \u0111ang vi\u1ebft t\u00e0i li\u1ec7u ch\u1ee9 kh\u00f4ng ph\u1ea3i brief.<\/i><\/p>\n

        V\u00ed d\u1ee5 \u0111i\u1ec1n s\u1eb5n (minh h\u1ecda)<\/h3>\n

        V\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y l\u00e0 minh h\u1ecda do m\u00ecnh d\u1ef1ng, kh\u00f4ng ph\u1ea3i brief c\u1ee7a brand th\u1eadt.<\/i><\/p>\n\n\n\n\n\n\n\n\n\n\n
        \u00d4<\/strong><\/td>\nN\u1ed9i dung<\/strong><\/td>\n<\/tr>\n<\/thead>\n
        M\u1ee5c ti\u00eau v\u00e0 KPI<\/b><\/span><\/td>\nThu 5.000 lead x\u00e1c th\u1ef1c, 30% ng\u01b0\u1eddi ch\u01a1i quay l\u1ea1i<\/span><\/td>\n<\/tr>\n
        Kh\u00e1ch h\u00e0ng v\u00e0 insight<\/b><\/span><\/td>\nN\u1eef 25-35, mua qu\u00e0 T\u1ebft cho gia \u0111\u00ecnh. Mu\u1ed1n ch\u1ecdn qu\u00e0 nhanh, kh\u00f4ng mu\u1ed1n so s\u00e1nh nhi\u1ec1u<\/span><\/td>\n<\/tr>\n
        Th\u00f4ng \u0111i\u1ec7p<\/b><\/span><\/td>\n“Qu\u00e0 T\u1ebft ch\u1ecdn nhanh, g\u1eedi \u0111\u00fang ng\u01b0\u1eddi”<\/span><\/td>\n<\/tr>\n
        K\u00eanh v\u00e0 th\u1eddi gian<\/b><\/span><\/td>\nFacebook, Zalo, website. Ch\u1ea1y 15\/1 \u0111\u1ebfn 5\/2<\/span><\/td>\n<\/tr>\n
        Ng\u00e2n s\u00e1ch v\u00e0 ph\u1ea7n th\u01b0\u1edfng<\/b><\/span><\/td>\nQu\u00e0 in-game cho m\u1ecdi ng\u01b0\u1eddi ch\u01a1i, voucher digital cho ng\u01b0\u1eddi ho\u00e0n th\u00e0nh<\/span><\/td>\n<\/tr>\n
        \u0110\u1ec1 xu\u1ea5t game<\/b><\/span><\/td>\nLinh v\u1eadt \u0111i qua 3 ch\u1eb7ng, thu th\u1eadp bao l\u00ec x\u00ec, m\u1edf kh\u00f3a voucher<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        V\u1edbi \u00f4 6, b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft \u0111\u1ec1 xu\u1ea5t ng\u1eafn r\u1ed3i \u0111\u1ec3 agency ph\u00e1t tri\u1ec3n. N\u1ebfu mu\u1ed1n m\u1edf r\u1ed9ng th\u00e0nh nhi\u1ec1u ch\u01b0\u01a1ng, xem text to game<\/a>. Ph\u1ea7n th\u01b0\u1edfng nhi\u1ec1u t\u1ea7ng c\u00f3 trong h\u1ec7 th\u1ed1ng reward management<\/a>.<\/p>\n

        \"\"\"\"<\/p>\n

        L\u1ed7i hay g\u1eb7p khi vi\u1ebft brief<\/h3>\n