Create a Lunar New Year Game from a Single Prompt: An OctoAI Guide for Marketers
Just type: “The bus ride home on the 29th of Tet, a girl holding a gift basket, dodging traffic jams”. One prompt, one game. That is how you create games using AI with OctoAI. You don’t need coding skills or to build each level manually—all you need is an idea. This guide takes you step-by-step […]
Lunar New Year Campaign Brief for Agencies: A 1-Page Ready-to-Use Template
A 12-page Tet brief is usually only read for 2 pages. This 1-page template is one that both agencies and clients will read from start to finish. Lunar New Year (Tet 2027) falls on February 6, which means your campaign brief should be finalized by November. A concise Tet campaign brief ensures both parties align […]
Lunar New Year Marketing Budget: How to Allocate Wisely?
A Lunar New Year (Tet) marketing budget may sound huge, but after deducting media and production, how much is actually left for the core idea? The majority of year-end budgets are swallowed up by non-negotiable line items: media buying, content production, and prizes. By the time it comes to investing in creative execution, funds are […]
One Event, Two Tasks: Tell Your Brand Story and Collect Insights In-Game
A survey gets abandoned halfway through. But when a game character asks a question, players answer immediately. Most brands treat story content and customer surveys as two completely separate tasks. With in-game events from Octokit, you merge both into a single seamless moment. Here is how to do it. What Is an In-Game Event? An […]
Tet 2027 Marketing: 7 Unmissable Trends Brands Need to Win High-Season Attention
The 50th New Year wish of the day will get ignored. So what will people actually click on? The first day of Tet 2027 falls on February 6th, and audiences will be bombarded with Tet advertising from early January. Below are 7 Tet marketing trends worth adding to your strategy, complete with real-world examples and […]
Create Multi-Level Games from a Text Prompt: Telling Your Brand’s Full Story with Text to Game
A single-level game tells only a sentence. A multi-level game tells the entire story. Most marketing minigames stop at a single level: users play for a few seconds, claim a reward, and forget about it. With Text-to-Game, you describe your story in plain text and receive a multi-level game where each level serves as a […]
Stop Giving Away Just Vouchers: 4 Reward Tiers That Turn Marketing Games into Retention Machines
Offer just one reward type, and players leave the moment they claim it. Build a multi-tiered reward system, and they have every reason to keep coming back. Most gamification campaigns fail due to monotonous rewards: everyone gets the exact same discount code, leaving no incentive for repeat engagement. Octokit’s reward management system solves this exact […]
Close Tet Deals Faster: Why a Branded Game Demo Beats a 30-Page Pitch Deck
During the Tet season, a marketer’s inbox is flooded with proposals. Long pitch decks are easily skimmed past because clients have to imagine what the campaign would actually look like. A playable demo lets them test their very own campaign. They see their logo, brand colors, and rewards inside a live, functioning experience. For agencies […]
How to Deploy a Marketing Game in Minutes: A 5-Step Guide to Publishing Games with Octokit
Finishing a game is only half the battle. The other half is getting it into players’ hands, delivering rewards to the right audience, collecting verified leads, and tracking results. In the past, this phase required a dedicated dev team, servers, and weeks of waiting. With Octokit’s built-in deployment system, you can launch a marketing game […]
How to Collect Leads via Games: Replace Boring Forms with Challenges in 5 Steps
Everyone dreads filling out registration forms. But if that form sits at the end of an engaging challenge with a reward attached, users are far more willing to share their details. That is why collecting leads through games is replacing static landing pages and annoying pop-ups across modern campaigns. Here is a 5-step guide to […]
